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DAVACO Names Heidi Wahrhaftig to Account Executive
DAVACO Names Heidi Wahrhaftig to Account Executive

Dallas, TX (April 17, 2008) – DAVACO, Inc., the national leading provider of retail services, announced today the addition of Heidi Wahrhaftig as the account executive for its product merchandising and special retail services division.  Wahrhaftig is responsible for new business development and the management of existing accounts for DAVACO’s hard-line wholesale and retail clients.  She will report directly to KC Culbert, director of sales operations.

“Heidi’s retail industry experience and her understanding of sales and marketing strategies of manufacturers on a national level will be an asset for our clients,” said Paul Hamer, executive vice president of sales.  “She certainly knows what it takes to meet and exceed client expectations and we are excited to have her join DAVACO as we continue to grow our hard-lines merchandising division.”

Wahrhaftig joins DAVACO with over 11 years of merchandising management and planning experience with an emphasis on product placement and installation of displays.  Prior to joining DAVACO, Wahrhaftig was employed by Mosaic Sales Solutions serving most recently as their national program manager. In this position she orchestrated the daily management of national sales, merchandising, training and promotional programs for several Fortune 500 companies.

About DAVACO Inc.
DAVACO, the national leading provider of retail services, specializes in the quality management and execution of in-store merchandising, shop-in-shops and high-volume rollouts, retrofits, resets, and new stores. DAVACO offers a comprehensive range of services that helps retailers maximize brand presence and profitability at retail. Services include: ▪ Rollouts, retrofits, resets and remodelsFixture and graphics installationsProject servicesProject managementHard- and soft-line merchandisingSite and marketing surveysLogistics and consolidationDesign services. Founded in 1990, the company is based in Dallas, Texas, with over 600 employees across the country. For more information, visit

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